Templates bound to a capability, not to a model
A template is a recipe. The product-showcase template is 4 beats — hook, feature, context, call — each with its own duration, camera direction and on-screen line. Because templates name a capability rather than a model, a better model arrives without a single template being edited, and a retired one drops the template to its next choice instead of breaking it.
The plan, and the price, before anything is generated
You see what will be made scene by scene and what it will cost in credits, and you can rewrite a scene's text there. Knowing the price before pressing the button is not a courtesy: it is quoted by asking the provider that will actually take the work.
The same product in every shot
Your photograph is handed to the model as an identity anchor in each scene rather than described to it. 4 different shots come back, and the product is the same colour, the same proportion and carries the same logo in all 4.
5 angles from one brief
The campaign flow produces 5 different strategic angles from the same product — not 5 variations of one advertisement, 5 separate arguments. Which one holds becomes something you measure rather than something you guess.
Structure from a reference, never its expression
Upload an advertisement you liked and CoralClip measures the edit: cut timings, block lengths, whether it opens fast. Then it deletes the reference. What is left is a handful of numbers. Copy that overlaps the reference by 5 words in a row is refused — structure travels, expression does not.
For long video, the voice comes first
How long a line takes to say depends on the words and cannot be guessed in advance, so the voiceover is generated and measured, and the scene is pinned to the measurement. 60 seconds of speech costs pennies and 10 seconds of video costs dollars — at 28 to 1, this is the order that makes sense.